The Publishing house called IPC Media publishes 90 different magazines. The IPCs magazines reach almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while their online brands collectively reach 20 million users every month. They are known for some of their most famous magazine titles such as, NME, Wallpaper, Look, TV & Satellite, Marie Claire and Country Life. This publishing house has a wide range of magazine genres including celebrity/fashion, film, gardening, photography, sport, men’s lifestyle and women’s lifestyle.
The IPC targets almost every kind of audience there is as it has so many genres of magazines; but it mainly targets adults with all its magazines in four key audiences. Mass Market Mums & the Family, Men & Music, Upmarket Enthusiasts and Upmarket Women. There are also specific reasons for these key groups of people: -
· Mass Market Mums & the Family: - Mothers are the hub of the home. And in every home multiple purchase decisions are made by her every day. This makes mums an ideal advertising audience.
· Men & Music: - Today’s young and affluent men are discerning, media-elusive individuals who take their media on their own terms, both by content and delivery platform. IPC Media is a leading content provider for today’s man. Operating across multiple platforms and experiential events IPCs iconic brands truly connect with young men offering what they want, when they want it and provide advertisers with multiple contact points to connect with and influence, the 18-34 year old male.
· Upmarket Enthusiasts: - Enthusiasts are adventurous, busy energetic people. They embrace life for its highs, they follow their passions habitually and they seek out information and advice to enhance their enjoyment of it.
· Upmarket Women: - Confident, selective and exacting in all they do, upmarket women have a wide variety of interests. IPC Media caters for them through a portfolio of famous media brands, printed and online.
The IPC would most likely find it more efficient to target more than one audience as it has a very wide range of magazines on the market, and with so many magazines on the market IPC is able to address many different types of audience in a different and unique manner. By distributing so many magazines that meet the needs of different groups of people the IPC are able to contest with many different publishing houses in all genres of magazines, and are also able to make money off every genre of magazine.
In terms of business Microsoft portal MSN has joined forces with marieclaire.co.uk, the website from upmarket fashion glossy Marie Claire, to create a new content partnership. Through linking up with one of the UK's leading fashion brands, MSN will provide its users with expert fashion and beauty editorial directly from the desks of Marie Claire's beauty and fashion reporters. The partnership will in turn drive traffic to Marie Claire's website.Marieclaire.co.uk's content will feature in MSN's Life & Style channel, within new Marie Claire branded beauty, fashion and news sections. In addition to news, visitors to MSN will find Marie Claire's buys of the day, revealing the latest must-have beauty products and on-trend fashion.
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